“I need exercise. My body demands exercise. I’ve always been an exercise-type person. I snow-skied. I ice-skated. I always had something going that was real active, especially outdoors. I love the outdoors. I am from Nova Scotia in Canada. In the wintertime, we had ice all the time. My dad flooded the backyard so I could ice skate and my brothers could play hockey. As soon as I came home it was — put on your skates and go!

“My husband and I moved to Florida in the 1950s, and he set up a medical practice in Lake Worth. One day, I saw a girl skiing at Lake Osborne. I watched her, and I couldn’t believe it. She was going over the wake on one ski. And making turns. It just looked so elegant. She told me she was a trick skier. I went home immediately and said to my husband — I’ve got to do that. So he went out and bought a boat, and it all began then [33 years ago].

“My first time on skis was like a banana peel, because it had no fin or anything. Of course, I was on a pair of skis then, but I quickly mastered the one ski. I kept improving until now I’m at… I mean, old age, come on, you can’t do everything you did at 35. Or 40. Or 50. Anyway, I love the sport. Every part of your body is exercised: your arms, your back, your shoulders, your legs.

“I do it every day in the summertime. When the weather gets cold, it’s a different story. I’ve been out twice in this cold weather in the past ten days. I like to ski when it’s a bit warmer. Toe tricks, I love. Grabbing the handle with my toe instead of my hands. In the V8 ad, I just do a front-to-back and a back-to-front. I’m coming out of a mountain. And I love it. I was in a lagoon in California, and the lagoon was just perfectly flat andbeautiful. It was terrific.

“I have my own boat. Before my husband passed, he taught me how to take the boat in and out of the garage. So I take it over to the lake. And I back it down the boat ramp. Honestly, it’s just a good feeling that I can do that by myself.

“My legs are full of muscle, you can imagine. I keep saying — I must have dinosaur bones, ’cause you know I haven’t had any accidents.”

In the ads, an 83-year-old competitive water skier, 66-year-old wingsuit flyer
and 67-year-old stunt car driver are seen in action, but their ages aren’t
obvious. As the ads play out, the truth is revealed, creating a “wow” moment for
viewers. The spots end with: “‘Could’ve had a V8,’ she/he just did.”

This is the first time the V8 brand has used real people in its advertising, as
opposed to actors. Senior Brand Manager Greg Dolan said the idea of using “super
seniors” was born out of the brand’s mission to help nourish people’s lives and
motivate them to get more vegetables every day, as part of a healthy, active
lifestyle.

“For most people, the expectation is that getting older means slowing down,”
said Dolan. “We took a different approach with ‘Long Live Vegetables’ by using
real people’s extraordinary stories as inspiration for everyone to live life to
the fullest, no matter what their age.”

In fact, the casting call specifically sought adults over the age of 60 who
engaged in strenuous activity, had a youthful vibrancy and would be seen as
everyday heroes to typical people. And, of course, they had to be regular V8
drinkers.

One of the people selected for the ads, 83-year-old Frances Woofenden of West
Palm Beach, Fla., said she hopes this campaign excites people to try new things,
including getting more vegetables in their diets.

“When I heard about the search for people to star in the ‘Long Live Vegetables’
campaign, I was excited to try out. I love V8, and I want to help educate others
about how easy and important it is to get more vegetables in your diet,” said
Woofenden. “Eating healthy and getting regular exercise have been key factors in
my ability to competitively water ski at the age of 83, and if I can do it, I
believe others can too.”

More about the Stars

* Frances Woofenden, 83, from West Palm Beach, Fla., is a competitive water
skier. Woofenden took up water skiing at the age of 50, skis five days a week on
Lake Okeeheelee, competes in regional championships and has dozens of medals.
* Jim Hickey, 66, from Claremont, Calif., is a skydiver. In May 2006, Hickey
took his first jump and has since conducted 1,700 jumps, mastered the wingsuit
and has started BASE jumping, which involves jumping off fixed objects, like
buildings and cliffs.
* Jeannie Epper,67, from Simi Valley, Calif., has performed stunts in more than
200 films and TV shows and is best known as Lynda Carter’s stunt double in the
Wonder Woman series. She also is the first female recipient of the Taurus
Lifetime Achievement Award, the stunt industry’s most prestigious honor.

More about the Campaign

In addition to the three television commercials, the “Long Live Vegetables”
campaign also includes four print ads that feature two other personalities, Dr.
Sherman Bull, the oldest person to summit Mt. Everest at the age of 64 and Joyce
Gladstone, 75, winner of the senior karate board-breaking championship. The
campaign, created by Young & Rubicam, New York, will run on television, in print
publications and online starting in November.

The vision to use everyday people in the “Long Live Vegetables” campaign instead
of actors is something Campbell Soup Company has been doing more regularly this
year in its advertising campaigns. The “Help Grow Your Soup” campaign for
Campbell’s condensed soups features real farmers. In Canada, Campbell’s campaign
entitled “Rediscover. Campbell’s” showcases the role Campbell employees played
in shaping the company’s sodium reduction efforts.

About the V8 Brand

As the leaders in providing vegetable nutrition for more than 75 years, the V8
brand is committed to providing easy, great tasting, innovative solutions to
help all Americans get more vegetables.

Today the portfolio of products includes V8 100% vegetable juice, which provides
two servings (1 cup) of vegetables in every 8-ounce glass, and V8V-Fusion® 100%
juice, a blend of vegetables and fruit juices with a sweeter taste, which
provides a full serving of vegetables and a full serving of fruit in every
8-ounce glass. This year the brand also introduced new Campbell’s®V8® soups,
which provide a full serving of vegetables in every bowl.

For more information about theportfolio of V8 products visit www.v8juice.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality
foods and simple meals, including soup, baked snacks, and healthy beverages.
Founded in 1869, the company has a portfolio of market-leading brands, including
“Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on
the company, visit Campbell’s website at www.campbellsoup.com.

Campbell Soup Company
Juli Mandel Sloves
856-342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber Shandwick
Patricia Walli
312-988-2019
pwalli@webershandwick.com

Copyright Business Wire 2008

In fact, she’s 81 years old.

“What did you want, me to wear bloomers?!,” she says, flaunting her bathing suit.

Obviously, Grandma Walton she is not. Her name is Frances Woofenden, and about five days a week, you’ll find her showboating across Okeeheelee Lake in West Palm Beach, Fla.

“After I ski, I’m euphoric,” Frances says. “Up in the air. I love it.”

Believe it or not, Frances used to be a fairly typical grandma. In fact, she didn’t try skiing until she was 50. Now she competes and has so many medals she can barely lug them all, and is No. 1 in her age group.

Of course, it begs the question of who else is in her age group.

“That’s the trouble right now,” Frances says. “There aren’t many.” She’s pretty much the entire division.

Frances is starving for anyone to compete with, so Hartman took the challenge, only to wipe out before the first buoy.

“Oh my God,” says Frances. “How about that?”

Hartman’s reaction: “I still say I could beat you at shuffleboard.”